Every great idea is a journey of someone striving to find a solution to a problem.
I believe storytelling has the power to unite people. The strongest go-to-market strategies begin with a clear, mission-driven message.
You can find me at the intersection of AI, cybersecurity, cloud, data, and partner development - connecting the dots between technology and people.
I help organizations of all sizes build, scale, and transform how they go-to-market.
Mark Templeton | Former Citrix CEO & President
Christopher played an important role during his time at Citrix in Solutions Marketing — a function he helped to design and launch. His team created the foundation for a customer-centric approach for driving demand. Christopher is a natural leader and an exceptional marketing executive—his passion, vision, and drive are truly inspiring.
Featured Articles
Building/Rebuilding a Marketing Organization
It's important to understand that building or rebuilding a marketing organization is a pivotal task that can significantly impact the growth and success of a business. It is rare that you find a successful business that doesn’t have a functioning and executing marketing organization.
Developing a Marketing Messaging Framework
Have you ever been part of a marketing team preparing to launch a product or event, only to have the messaging altered by leadership at the last minute? That indicates that the right team wasn't assembled to develop, review, and approve the messaging.
AI Won’t Replace Humans but Those Using AI Will
I’m a big sci-fi fan, and after watching this Gartner webinar, I couldn’t help but think about The Expanse. In that world, AI and automation don’t eliminate jobs—they reshape them. Humans adapt by working with intelligent systems, not against them.
The Expanse: A Masterclass on the Benefits/Limits of AI
This gritty, realistic science fiction series doesn’t just entertain—it educates. It shows us how AI can empower us, but also where it can’t go. From crumbling societies managed by automation to space battles where gut instinct defeats algorithms