Every great idea is a journey of someone striving to find a solution to a problem.
I believe storytelling has the power to unite people. The strongest go-to-market strategies begin with a clear, mission-driven message.
You can find me at the intersection of AI, cybersecurity, cloud, and partner development connecting the dots between technology and people.
I help organizations of all sizes build, scale, and transform how they go-to-market.
Featured Articles
Building/Rebuilding a Marketing Organization
It's important to understand that building or rebuilding a marketing organization is a pivotal task that can significantly impact the growth and success of a business. It is rare that you find a successful business that doesn’t have a functioning and executing marketing organization.
Developing a Marketing Messaging Framework
Have you ever been part of a marketing team preparing to launch a product or event, only to have the messaging altered by leadership at the last minute? That indicates that the right team wasn't assembled to develop, review, and approve the messaging.