Building/Rebuilding a Marketing Organization
It's important to understand that building or rebuilding a marketing organization is a pivotal task that can significantly impact the growth and success of a business. It is rare that you find a successful business that doesn’t have a functioning and executing marketing organization.
Navigating Marketing Pitfalls Lessons Learnt
Starting a new business must be one of the most exhilarating journeys filled with opportunities and challenges. However, statistics show that about 90% of startups fail, and a significant portion of these failures can be attributed to poor marketing management.
Gartner CMO spend & strategy Survey 2024
The Gartner CMO Spend and Strategy Survey 2024: Refocus Your Marketing Priorities," was a banger. Gartner delivered some crucial insights into the shifting landscape of marketing budgets and strategies for the upcoming year. Here are some key takeaways from the webinar.
Developing a marketing Messaging Framework
Have you ever been part of a marketing team preparing to launch a product or event, only to have the messaging altered by leadership at the last minute? That indicates that the right team wasn't assembled to develop, review, and approve the messaging.
Marketing Leaders Are also Data Scientists
In the dynamic business landscape, the role of marketing managers has evolved significantly. No longer are marketing decisions based purely on intuition, creativity, or traditional advertising wisdom. Today, data-driven decision-making is at the heart of effective marketing strategies
Revolutionizing Marketing with Generative AI
In the highly competitive and ever-evolving business landscape, innovation is key to staying ahead of the curve. As AI technology continues to advance, it is progressively transforming the way businesses operate, especially in marketing. Generative AI has emerged as an exciting new tool that is redefining marketing.